What is SEO?
Search Engine Optimization is a process of promoting and developing a web page in order to increase the number of visits that are received from search engines. Hence, Search Engine Optimization is a simple way of making sure that your website is structured in a way that is search engine friendly.
What is Keyword?
A keyword is a particular word or phrase that describes the contents of a Web page in the search engine. Keywords are the shortcuts that sum up an entire page. Keywords also are a part of a Web page’s data and help search engines to match a page to with an appropriate search query.